Initial coin offering refers to the funding of companies through various different types of cryptocurrencies. It refers to assessing the worth of a particular new or upcoming kind of currency in exchange of an already existing and established one such as the Bitcoin or Ether. The ICO website provides a platform to all the investors as well as companies to launch their new forms of cryptocurrencies. This not only leads to the emergence of new cryptocurrencies but also leads to the development of the economy in general.
The platform helps answer questions such as how to start an ICO, what measures one must take into account before entering this field etc. It thus gives an overall view of how the operations function. The ICO platform plays a major role in determining the future of any form of cryptocurrency.
It helps in the determination of whether that form of cryptocurrency is more likely to rise or to fall. Thus, it provides sufficient information to all the investors about whether it is a great investment opportunity or not. This not only leads to the development of a new cryptocurrency but also helps companies in realizing whether it would be beneficial to invest or fund through cryptocurrencies or not.